With over two decades of digital content creation with Fortune 50 brands, my expertise in social media strategy and paid social media campaigns has been instrumental in elevating brand profiles. My leadership in conceptualizing a short-form influencer strategy notably increased engagement across Twitter, Instagram, and TikTok.
My role extends beyond typical marketing; it encompasses storytelling, audience growth, and strategic partnerships. Spearheading initiatives that have been featured on ESPN and New York Times, my approach focuses on innovative content that resonates with diverse audiences. The dedication to crafting compelling narratives and executing impactful campaigns reflects my commitment to driving the esports industry forward.