I had the opportunity to work closely with a talented social media team to help transform Denny’s digital presence by embracing the brand’s unique identity—not just as a restaurant, but as a welcoming, inclusive American diner experience.
Together, we focused on crafting a distinctive and approachable voice that felt authentic and relatable. This foundation allowed us to engage audiences in a fresh way that stood out from typical corporate messaging.
By combining planned campaigns with timely, culturally relevant content inspired by pop culture and viral moments, our team grew the brand’s social media following significantly, generating millions of impressions and engagements. We aimed to mirror the friendly, casual conversations that happen naturally in a diner setting, which helped build a genuine connection with followers.
Working alongside the social team, I contributed to developing creative campaigns—including video series, interactive partnerships, and nostalgic brand experiences—that not only resonated with audiences but also supported real business growth.
Our collaborative efforts earned recognition in the industry, reinforcing how thoughtful, authentic social media can drive both engagement and results.
What I Can Bring to Your Team:
- A strong belief in teamwork and collaboration to build authentic brand voices
- Experience blending strategic planning with agile responses to cultural trends
- Proven success helping social teams grow engagement and strengthen brand loyalty
- Commitment to creative campaigns that support both audience connection and business goals
If you’re looking for a partner who values collaboration and can help your social media thrive authentically, I’d be excited to bring my experience to your team.
