AA.com UX design
Wireframes
Design Process
Design Process
The wireframing process was crucial for the logo rebranding, allowing AA to save both time and money while effectively conveying ideas. Initiating the redesign of American's website at this stage has put the project ahead of schedule, as layout approvals are already settled, enabling us to concentrate on the design.
Design Process
Design Process
Design Process
Premium design and travel photography enhance the visuals while keeping the customer journey to purchase at the forefront.
Adobe Illustrator and Adobe Photoshop were utilized to create and optimize graphics for the website.
AA Vacations
Design Process
AA Vacations
The redesign of the AA Vacations website ensured it aligned with the new branding and mirrored the visual style of AA.com.
Furthermore, the AAdvantage program was integrated throughout the AA ecosystem, keeping the customer experience at the forefront.
fossil.com design
Figma Wireframe
Figma Wireframe
Figma Wireframe
Wireframing improves user experience, saves time and money, and communicates ideas.
Starting Fossil's website redesign phase here put the project ahead of schedule with layout approvals out of the way so we can focus on the product.
Design Process
Figma Wireframe
Figma Wireframe
High-end design and product photography fill in the frames with the customer path to purchase top of mind.
Adobe illustrator and Adobe Photoshop used to design and prepare optimzed graphics for the site.
Photography
Figma Wireframe
Photography
Photos were shot with a Sony A7 camera and processed with Adobe Lightroom to bring the site to life. Products shot in a 360-degree nature allow the customer to have a confident purchase flow. Proving the right color tone and imagery can be the difference in making the sale.
fossilgroup.com design
Figma Wireframe
Wireframing improves user experience, saves time and money, and communicates ideas.
Starting Fossil's website redesign phase here put the project ahead of schedule with layout approvals out of the way so we can focus on the product.
Design Process
High-end design and product photography fill in the frames with the customer path to purchase top of mind.
Adobe illustrator and Adobe Photoshop used to design and prepare optimzed graphics for the site.
Match.com UX design
Wireframes
Design Process
Design Process
The wireframing process was crucial for the logo rebranding, allowing Match.com to save both time and money while effectively conveying ideas.
Creating new features without flushing out the entire design is key to product development.
Design Process
Design Process
Design Process
The search functionality is the core of Match.com and though simple in it's UI, that is intentional in it's design.
Adobe Illustrator and Adobe Photoshop were utilized to create and optimize graphics for the website.
Match Events
Design Process
Match Events
The new website feature of Match Events was conceptualized from the ground up to provide a safe environment for members to ease into the online dating scene.
This is a rare example of an online experience creating an offline experience.