I combine 20+ years of Fortune-50 experience in content, paid social, and partnerships with state-of-the-art AI systems to design campaigns that scale, adapt, and outperform expectations.
What I do
I build AI-powered marketing engines that turn creative ideas into repeatable business outcomes:
- AI Content Strategy — Data-led creative roadmaps so every asset has a clear conversion role.
- Generative Creative — Rapid production of high-quality visuals, video hooks, and copy, tuned by experiment and audience insights.
- Performance Optimization — Continuous, AI-driven A/B testing and budget allocation that improves ROI in real time.
- Audience Intelligence — Predictive segmentation and activation so you reach the right people, with the right message, at the right moment.
- Partnership & Influencer Orchestration — Scalable short-form strategies that amplify reach and drive measurable engagement.
How I use AI
I don’t use AI to replace strategy — I use it to accelerate it. My process mixes human judgment with machine precision:
- Listen at scale. AI synthesizes audience signals across platforms to reveal unmet demand, tone, and content hooks.
- Generate fast. We iterate dozens of creative variants with generative models, then surface the best performers.
- Optimize continuously. Automated experiments and algorithmic budget shifts prioritize what converts now, not what looked good on day one.
- Explain results. I translate AI outputs into clear KPIs and tactical recommendations you can act on.
This means faster creative cycles, lower cost per action, and campaigns that evolve as audiences and platforms change.
Proof
Across major brands and publisher features, my work has combined editorial reach and paid efficiency to grow audiences and lift performance. I’ve led short-form influencer initiatives and cross-platform campaigns that captured attention from mainstream media to top industry outlets. When you partner with me, you get the strategic rigor of enterprise experience plus the speed of AI execution — a combination that moves metrics.
Why hire me?
- Enterprise credibility, startup agility. I know governance and scale, and I ship quickly.
- No black boxes. All AI-driven decisions are tracked, explained, and tied to business outcomes.
- Risk-smart innovation. We pilot fast, measure precisely, and scale what works — minimizing wasted spend.
- Built for growth. From awareness to conversion, every element is designed to move the needle.
Typical engagements
- 15-minute AI Strategy Audit (free) — quick diagnostics, immediate recommendations.
- 3-month AI Content & Performance Sprint — rapid iteration and measurable uplift.
- Ongoing AI Marketing Ops — continuous optimization & roadmap execution.
Ready to outpace your competition?
Book a 15-minute AI Strategy Audit and I’ll show one immediate change you can make that improves performance in 30 days.