The wireframing process was crucial for the logo rebranding, allowing Match.com to save both time and money while effectively conveying ideas.
Creating new features without flushing out the entire design is key to product development.
The search functionality is the core of Match.com and though simple in it's UI, that is intentional in it's design.
Adobe Illustrator and Adobe Photoshop were utilized to create and optimize graphics for the website.
The new website feature of Match Events was conceptualized from the ground up to provide a safe environment for members to ease into the online dating scene.
This is a rare example of an online experience creating an offline experience.