AA.com UX design

The wireframing process was crucial for the logo rebranding, allowing AA to save both time and money while effectively conveying ideas. Initiating the redesign of American's website at this stage has put the project ahead of schedule, as layout approvals are already settled, enabling us to concentrate on the design. 

 Premium design and travel photography enhance the visuals while keeping the customer journey to purchase at the forefront.

Adobe Illustrator and Adobe Photoshop were utilized to create and optimize graphics for the website. 

The redesign of the AA Vacations website ensured it aligned with the new branding and mirrored the visual style of AA.com.

Furthermore, the AAdvantage program was integrated throughout the AA ecosystem, keeping the customer experience at the forefront.