fossil.com design

Wireframing improves user experience, saves time and money, and communicates ideas. 

Starting Fossil's website redesign phase here put the project ahead of schedule with layout approvals out of the way so we can focus on the product.

High-end design and product photography fill in the frames with the customer path to purchase top of mind.

Adobe illustrator and Adobe Photoshop used to design and prepare optimzed graphics for the site.

Photos were shot with a Sony A7 camera and processed with Adobe Lightroom to bring the site to life. Products shot in a 360-degree nature allow the customer to have a confident purchase flow. Proving the right color tone and imagery can be the difference in making the sale.