Dark vs. Light with the Nissan LEAF
Nissan unveiled a first-of-its-kind marketing experience with social video service Twitch as part of the carmaker's collaboration with Lucasfilm to promote the Star Wars: The Last Jedi film, in theaters Dec. 15.
The 90-minute experience is a first-ever for Twitch, the world's leading video service and community for gamers, and part of Nissan's continuing effort to bring the new 2018 LEAF and Nissan Intelligent Mobility to consumers using cutting-edge technology.
The live-streamed challenge will feature two popular Twitch broadcasters competing against one another behind the wheel of the 100% electric all-new Nissan LEAF on a virtual mission to rescue a downed Starfighter from enemy territory.
In the competition two Twitch pilots, traversing a real-life course, will use the LEAF with Intelligent Mobility technologies to navigate the "galaxy" and overcome challenges along the way. Fans in Twitch chat will join the action online by choosing a side, and then have the ability to deploy mechanics to either help their team or hinder the opponent.
"Twitch and Nissan are both at the forefront of driving new experiences, which is reflected in the Nissan's newest campaign," said Anthony Danzi, SVP of Client Strategy at Twitch. "By combining the Star Wars universe and Nissan's newest vehicles with Twitch's interactive live chat feature and top streaming personalities, viewers will be in for a one-of-a-kind event."
Master the drive
